Urban Food Routes is a unique initiative funded by Seeds of Change ® and the Mayor of London that through the Plunkett Foundation will provide funding and specialist business support to London’s small food enterprises, whether they are starting up or have been established for a number of years. The support will include:

  • Two days of bespoke business support with a specialist adviser 
  • Funding of £1,500 
  • Invitation to an Urban Food Routes business support and networking event
  • Mentoring from Seeds of Change employees on a range of topics will also be available to primary food growers
  • Plus regular updates, resources and materials 


Urban Food Routes aims to help small enterprises to become more confident and for their local communities to realise the exciting range of opportunities these enterprises can give them - whether this be volunteering, learning new growing and cooking skills, or simply enjoying better access to local food. 

Applications are not currently being accepted for this project, but please do make sure you download the resources at the bottom of this page. You can also sign up to our newsletter to make sure you receive our latest updates. Click here to find out more about the successful projects we're working with. 

Who we work with

Urban Food Routes recognises and supports the vast range of small food enterprises that work across the capital, providing they:

  • Employ 50 people or fewer
  • Are a food grower, secondary food producer, eatery or retailer
  • Actively work or intend to work with their local community for their community's benefit
  • Are based and operating in London
  • Have not received Urban Food Routes support or funding before
  • Can clearly demonstrate that they currently (or plan to) grow, produce or distribute sustainable food*, and/or improve their local environment

* Read Sustain's advice on sustainable food here


Our partners

Urban Food Routes is delivered by the following partners:

  • The Mayor of London’s London Food Board is Chaired by Rosie Boycott, who is championing the Urban Food Routes initiative
  • In conjunction with the Mayor of London, the initiative will be funded by Seeds of Change®, an organic food business, part of Mars, Incorporated®.
  • London Food Link is a key food-network of Sustain – The Alliance for Better Food and Farming.  London Food Link will be raising awareness of the small food sector that exists within capital.


Useful Resources

We've got loads of resources in our support pages but we've included some useful ones to get you started here.  

Start-up guides

Food co-ops resources

Cafe resources

Market and market stall resources

Shop resources