(Social Enterprise) Steering group scraps middle tier of new identifier
One of the three proposed tiers of the new social enterprise brand has been scrapped at discussion stage in a bid to give the initiative more strength and focus. The 'journey' level identifier - which sat midway between the other tiers - could have been awarded to businesses without three years of accounts, such as start-ups, to back up their social intentions, or to those that hadn't yet reached the top level Social Enterprise Mark criteria, which demand, for example, that 50 per cent of the enterprise's income must come from trading. But the 'journey' level idea had been criticised for being confusing and diluting the strength of the main Social Enterprise Mark. Because of this the steering group have decided to focus on a single business identifier and an awareness campaign, instead of the three-tiered system that was initially proposed.
http://www.socialenterpriselive.com/section/news/steering-group-scraps-middle-tier-new-identifier?utm_source=LIVEWIRE&utm_medium=EMAIL&utm_content=STORY3&utm_campaign=SELIVE_LIVEWIRE_SEP23_2009 © Social Enterprise
